As far a recaps go, this is comprehensive. I particularly love what you said about shoe shopping by pace. I'd long maintained that unless you're hitting a certain time, one doesn't need these super shoes. In Nigeria, unfortunately, many who buy them do so as sort of status symbol. The true potential of those shoes can't be utilised by folks running much slower paces than they're designed for.
Thank you! I’m very intrigued what the research will say about shoes tied to specific paces—we already know that not everyone sees the same benefits from super shoes, and I wonder if new marketing language will sway runners towards different options.
Unfortunately, the marketing language is just that: marketing language. The objective is to drive sales by selling what not there to consumers who are chasing one PR or the other. A good example is your marathon PR which you attributed to Adidas Pro Evo 1, although we know you were in shape for that PR without that shoe. 😀😀😀
Thousands elsewhere are putting in the work required for faster times, but shoe companies are keen on letting them believe whatever gain they make in a race, no matter how marginal, is down to the super shoe they wore for these races.
As far a recaps go, this is comprehensive. I particularly love what you said about shoe shopping by pace. I'd long maintained that unless you're hitting a certain time, one doesn't need these super shoes. In Nigeria, unfortunately, many who buy them do so as sort of status symbol. The true potential of those shoes can't be utilised by folks running much slower paces than they're designed for.
Excellent read.
Thank you! I’m very intrigued what the research will say about shoes tied to specific paces—we already know that not everyone sees the same benefits from super shoes, and I wonder if new marketing language will sway runners towards different options.
Unfortunately, the marketing language is just that: marketing language. The objective is to drive sales by selling what not there to consumers who are chasing one PR or the other. A good example is your marathon PR which you attributed to Adidas Pro Evo 1, although we know you were in shape for that PR without that shoe. 😀😀😀
Thousands elsewhere are putting in the work required for faster times, but shoe companies are keen on letting them believe whatever gain they make in a race, no matter how marginal, is down to the super shoe they wore for these races.
Loved the comprehensive 2023 TRE recap/trend report